Selected work · 2026

I design products, then build them on the real code.

I'm Brenden. These are 18 products, tools and stores I've taken from a real problem to something people use, each told as one story.

  • Product design
  • Front-end engineering
  • Solo, end to end
Brenden Fletcher
Brenden FletcherDesigner & Engineer
RepMax visitors from 54 countries
2,227
VectorizerKit signups, with no ads
68
faster supplier forms with Proof2Print
~90%
case studies, each a real product
18

Products and a studio I run

Product · 2026

Shoppers could save by splitting orders but couldn't tell what they'd actually pay.

Visitors
2,227
Optimizations
~1,300
Countries
54
Read the case study

Product · 2026

Traced logos looked right but carried 36 times the nodes a designer would draw.

Visitors
171
Traces
360
Signups
68
Read the case study
vectorizerkit.com

Own product · 2026

A one-person studio losing its days to intake, research and invoices.

Read the case study
thinkpurple.ai

At WASIP

Tools, stores and sites for the company I work at

For Clients

Sites for small businesses and a charity

My Own Projects

Things I built for myself

Also worked with

Beyond the builds above — a decade of client work across e-commerce, trades, B2B services, and small teams that wanted to move faster than their budget should have allowed.

How we work together

  • Build it for you

    We scope it, build it, hand it over. Sites, internal tools, automations, agents — whatever the work calls for.

    Good fit if you have a process or product idea but no dev team.

  • Plug AI into what you already have

    Add intelligence to your existing stack — site, CRM, support inbox, ops workflow. We don't replace your tools, we make them faster.

    Good fit if your tools work but feel manual.

  • Advise or pair

    Short engagements to help you scope a build, choose tools, or unblock something stuck. We bring the second brain, you bring the keys.

    Good fit if you have someone technical but want a sharper plan.

For the full lifecycle of an engagement — discovery, brief, quote, build, handoff — see /how-we-work.

Common questions

Things people ask before getting started.

  • Are these recordings of the real thing?

    Yes. Every recording on this page is the actual application, driven by a script and captured from the browser — not a mockup or a design comp. For internal business tools we run them on demo data, so no real customer, order or pricing information is shown. Want to see one live? We'll walk you through it on a call.

  • Do you work with clients outside the GTA?

    Yes. Most engagements happen remotely — software ships from anywhere. We're based in Toronto and the highest-trust conversations still tend to start with a coffee in someone's office, but we have clients in the US and outside the GTA too. The location matters less than the fit of the problem.

  • Do I need to be technical to work with you?

    No. Most of our clients aren't engineers — they're operators who know exactly which task is killing their week and want it gone. We do the technical work. You stay close to the parts that matter: what the build is supposed to do, what 'good' looks like, what edge cases need to behave right.

  • What stack do you build on?

    TypeScript, Next.js, and React on the front; Node, Python, and serverless infra on the back. AI work runs on the major hosted models (OpenAI, Anthropic) and on smaller open-weight models when the cost or privacy math says so. We don't push a stack on you if you already have one — we'll work with what you've got unless there's a specific reason not to.

  • What happens after the build ships?

    We hand off the build with documentation, a runbook for the common tasks, and a training session for whoever owns it on your side. Most builds run on their own once shipped. If you want monthly check-ins or a light retainer for new use-cases, that's a separate, optional conversation. No automatic ongoing fees.

  • What if I don't know exactly what I want yet?

    Most engagements start that way. The work we do best starts one step earlier than the feature request — figuring out what you're actually trying to make happen. Bring it in rough. Twenty minutes in the chat with Echo is usually enough to tell us both whether there's a real build hiding inside the half‑formed idea.

Want something like this?

Tell Echo what you’re trying to build — rough is fine. You’ll leave with a clearer sense of what it would take.

We take on a small number of engagements each quarter.