All work

Lead-gen website

Moore Construction

A contractor site built to do one job: turn visitors into estimate requests and callbacks.

Visit the live site
mooreconstructionnc.com
From the hero to a call-back request — desktop and phone.
Client
Moore Construction
Type
Lead-gen website
Where
Boone, NC
Year
2026
Status
Live
01

The brief

Where it started.

An owner-led general contractor doing remodels, additions, decks and repairs across the High Country needed a site that converts — and ranks in each of the towns it serves.

02

What we built

So we shipped 5 pieces.

  1. 01Local pagesServices, projects and service areas for five towns
  2. 02Estimate flowA multi-step form with in-browser photo downscaling, plus a short call-back form
  3. 03Spam defenceServer-side validation, a honeypot, minimum fill time and per-IP rate limiting
  4. 04Lead emailsAn instant alert to the owner and a confirmation to the customer
  5. 05Show, don't tellAn interactive service-area map and before/after sliders on project pages
03

Under the hood

The part worth a closer look.

The clever part

The service-area map is generated from US Census county geometry — split into shared-border arcs and simplified so neighbouring counties never drift apart at any zoom.

04

Stack

And what it all runs on.

  • Next.js 16
  • React 19
  • Tailwind v4
  • Resend
  • React Email
  • Zod

Need something like this?

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