Brand website
Coolworks Workwear
The showcase site for Coolworks, WASIP's own line of ventilated, heat-stress workwear.
- Client
- WASIP Ltd. · Coolworks
- Type
- Brand website
- Where
- Ontario, Canada
- Year
- 2026
- Status
- Live
The brief
Where it started.
Coolworks is WASIP's in-house workwear brand — ventilated work pants and hi-vis tees built for crews working in the heat. It's sold through distributors, so the site's job is to make the brand and the product make sense, show who's wearing it, and point buyers to where they can get it.
What we built
So we shipped 5 pieces.
- 01Product pagesVentilated work pants in three colours and hi-vis tees, with size selectors and downloadable spec sheets
- 02Brand storyWhat Coolworks is, when to wear it, and a 'Who's Wearing Coolworks' page by industry
- 03Where to buyAn authorized-retailer page linking straight to each retailer's Coolworks range
- 04Stay in touchA Mailchimp newsletter sign-up, a contact form and a downloadable catalogue
- 05Brand-first designA full-width hero and feature tiles built in Elementor
Under the hood
The part worth a closer look.
The clever part
Everything — products, brand stories, the distributor list, the catalogue download — is managed in WordPress, so the WASIP team can keep the brand current without a developer.
Stack
And what it all runs on.
- WordPress
- WooCommerce
- Woodmart
- Elementor
- Mailchimp
Need something like this?
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