Why most of my clients are within an hour of Toronto, even though none of the work needs to be
Every project I run is remote-capable. The model doesn't care where the laptop is. And yet most of my work as an AI consultant in Toronto has stayed within an hour of the city.
I think it's because the first conversation has to be in person, or feel like it is. Coffee near King West, a lunch in Mississauga, a Zoom that runs forty minutes long because nobody's checking the time. That's where the real brief surfaces — the part the prospect didn't know they were going to say. Once that's done, the rest can ship from anywhere. I have US clients too. They just take an extra week to get past the polite ask and into the real one.
Geography isn't the constraint. Trust is. Toronto is just where mine is densest.
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