Rebuilt our website audit. It now takes 47 minutes.

It used to take three to four hours. Manual crawl, spreadsheet of issues, screenshots, a write-up. Mostly busywork — the kind a senior person does badly because they've already done it ten thousand times.

Spent a weekend rebuilding it as an agent loop. Crawls the site, runs Lighthouse, reads page copy, checks the structured data, looks at the nav hierarchy, compares against three competitors. Surfaces issues with severity + a suggested fix + a screenshot. Outputs a markdown report and a Loom-ready talking-points doc.

47 minutes start to finish. The findings are deeper than the old version, not shallower — because the agent doesn't get tired on page seventeen and start glossing.

Two things I didn't expect:

1. The hardest part was prompting the model to not fabricate findings when nothing was wrong. "Nothing notable" is a valid answer. Most of the prompt is anti-padding rules.
2. The audit is now small enough to run as a free thing for prospects. That changed the sales conversation more than the time savings did.

This is the shape of most of the AI work I do. Not magic. Just removing the parts a human shouldn't have been doing in the first place.